Video Is Essential For Marketing Success: Why You Need Them In Your Tool Kit

Why Video Is Impor­tant In Dig­i­tal Marketing? One of the key ingre­di­ents of any suc­cess­ful com­pa­ny or indi­vid­ual is how they reach their core audi­ences and how they attract new audi­ence mem­bers and customers. Since the advent of the dig­i­tal world of tech­nol­o­gy, video has proved to be a wild­ly suc­cess­ful tool for mar­ket­ing ser­vices and products. In this post, we do a deep dive into why video is so essen­tial for mar­ket­ing nowa­days. Fur­ther­more, we offer tips for what to keep in mind when cre­at­ing videos so that you can start reach­ing out to your core audi­ence and cus­tomers faster, bet­ter, and with images that they will remember. There was a time when direct mail was com­mon­ly used to reach key demo­graph­ics. But mail? Snail mail? That’s just so 20^th century! We reach peo­ple now in a host of ways thanks to the Inter­net. Email, tex­ting, and videos are all major com­po­nents of our every­day world of communications.  That’s one of the rea­sons that using videos in the work­place is prac­ti­cal­ly guar­an­teed to raise your pro­file and enhance your busi­ness rev­enues. And you don’t need a degree in com­put­er tech to make a mem­o­rable video. In fact, some of the most mem­o­rable and amaz­ing videos seen on YouTube and oth­er plat­forms are those that a per­son or com­pa­ny makes with humour, a catchy phrase or sto­ry­line, or a soft sell prod­uct pitch. Being too slick can actu­al­ly work against you. We also rec­om­mend a video com­pa­ny we’ve recent­ly used and been whol­ly sat­is­fied with their ser­vices, so when the time comes, you can decide whether reach­ing out to this com­pa­ny is right for you too!

Here’s a Roundup Of How Video Marketing Benefits Companies & Individuals:

1- Videos Boost Your CVR

CVR – or con­ver­sion rate, or con­ver­sion ratio — can be helped enor­mous­ly by videos. CVR is a vital per­for­mance indi­ca­tor. That means you want high CVR num­bers; the high­er, the better! They show that your mes­sage is get­ting out and being received by your desired audi­ence. If that is, you’re mak­ing effec­tive videos that speak to your cus­tomer base.

2- Videos Represent an Excellent ROI

As you like­ly know, ROI stands for return on invest­ment. Stud­ies show that the ROI on videos – what it costs you to make them ver­sus the income boost you receive because of them – is substantial. Some firms report that they saw as much as a 50 per­cent boost in rev­enues after pro­duc­ing and releas­ing videos—some report even high­er fig­ures. But vir­tu­al­ly every­one in var­i­ous fields report­ed an increase in traf­fic to their sites, sales increas­es, and greater brand recognition.

3- Users Surveyed Said How-To Videos Helped Convince Them To Make a Purchase

We’ve all seen videos online that demon­strate how to use a par­tic­u­lar prod­uct. Now the evi­dence is in – those peo­ple are up to 70 per­cent more like­ly to pur­chase a prod­uct if they’ve seen an explana­to­ry video online. That means more traf­fic is dri­ven to your web­site, more cus­tomers become famil­iar with your brand and are far more like­ly to pur­chase your prod­uct or service.

4- Even Amateurish Videos Can Strike a Chord

As we said, it’s more ben­e­fi­cial to adopt a friend­ly, casu­al tone when cre­at­ing videos, but almost any style is good. While research­ing this post for you, we came across this say­ing: “Video is like piz­za – even when it’s bad, it’s still pret­ty good!” That means, obvi­ous­ly, that even the most basic video can make a dif­fer­ence to your bot­tom line. Using a per­son­able indi­vid­ual with a friend­ly man­ner to explain how to use your prod­uct is an inex­pen­sive, ide­al way to reach your cus­tomer base. These videos are par­tic­u­lar­ly help­ful if you’ve intro­duced a new item you want to show your exist­ing customers. They are also help­ful if you’re try­ing to reach peo­ple who may know the tech­nol­o­gy or prod­uct but not your brand. Videos on YouTube or on your Face­book page are an excel­lent tool for increas­ing audi­ence at all levels.

5- Videos Can Be Quick To Do

Let’s say you want to pro­duce a six-minute video announc­ing a new ser­vice or prod­uct and explain­ing how view­ers can use it. If you hire an out­side firm to cre­ate it (which can be very help­ful, par­tic­u­lar­ly if you are just begin­ning mak­ing videos), you can avoid the costs of hav­ing a pro­duc­er on-site all the time. That helps keep costs down. And the exper­tise of com­pa­nies like Done For You Videos means that you can leave the project in their hands and know it will be made to your pre­cise spec­i­fi­ca­tions and guidelines. Done For You Videos is the com­pa­ny we reached out to for help in mak­ing videos for mar­ket­ing, and they have been marvellous! And as video edit­ing tools con­tin­ue to improve and fall in costs, expens­es involved in pro­duc­ing video will fall as well. Right now, what you need to remem­ber is this: con­tent mat­ters more than qual­i­ty. Like piz­za, even nasty videos are good!

6- Videos Land You Squarely In The Modern Marketing World

As we said, there are some mar­ket­ing tools that are sim­ply out­dat­ed. They may not be inher­ent­ly bad, but they just don’t pro­duce results as videos do. In one sur­vey, 83 per­cent of busi­ness­es said they have turned to videos for all their new prod­uct launch­es and explana­to­ry clips. Send­ing out mass emails is fine, but remem­ber: human beings are visu­al­ly ori­ent­ed. Images are what strike a chord, even more so than a copy. Mak­ing and releas­ing videos is the surest way to get the biggest bang for your mar­ket­ing dol­lar buck.

7- Videos Are Only Going To Become More Popular

If you aren’t using this mar­ket­ing tool yet, it’s time! Videos are only becom­ing more per­va­sive and pop­u­lar, and you need to cre­ate them today! — if you want your prod­uct, ser­vice or busi­ness to reach as wide an audi­ence as pos­si­ble. Videos should be an indis­pens­able part of your mar­ket­ing strat­e­gy and will pay off in big, notice­able ways both in terms of reach and in terms of revenues.

8- Videos Enhance Trust With Your Audience

See­ing the founder or leader of a com­pa­ny talk­ing direct­ly to their audi­ence in a video clip sends a pow­er­ful mes­sage. It says: “I’m here, avail­able, and trust­wor­thy because I’m putting my face on my brand.” Long gone are the days when a firm was led by an anony­mous indi­vid­ual whom no cus­tomer real­ly knew. Thanks to videos and oth­er media and mar­ket­ing tools, the name and faces of lead­ers are usu­al­ly right upfront. Can you imag­ine Tes­la with­out Elon Musk? Nei­ther can we! Musk has become one of the faces of the clean ener­gy move­ment, and that’s large­ly because his pro­file and opin­ions are so front and cen­tre. Videos are a big part of that profile.

9- Google Likes Videos

Because view­ers spend a long time watch­ing videos on (for exam­ple) YouTube, that sends the mes­sage that your con­tent is worth­while. That means a high­er rank­ing on Google. Videos embed­ded in web­sites often turn up num­ber one in search engine rank­ings because peo­ple are on them longer. That’s good for you, good for your num­bers, and ulti­mate­ly good for rev­enues. In fact, it’s fair to say that com­pa­nies with­out videos embed­ded on their web­sites are at a dis­ad­van­tage com­pared to those that do. There is no doubt about it – videos are a sure-fire way to boost income, raise your company’s pro­file and increase not just audi­ence num­bers but actu­al cus­tomer engage­ment with your busi­ness as well. If you’re ner­vous about launch­ing into this world of won­der­ful mov­ing images, get in touch with an expert, as we did when we con­tact­ed Done For You Videos. They got us start­ed, showed us how it all works, and proved to us that videos could increase our read­er­ship and audi­ence num­bers. And don’t for­get to use our dis­count code DFYSYLT20 to receive a 20% dis­count for the first month of your subscription. You can start small at first. Ask how using a video to mar­ket your busi­ness will help you reach big­ger num­bers, audi­ence, and rev­enues. Decide what kind of video you want to make – an explana­to­ry one or a prod­uct intro­duc­tion video? No mat­ter what kind of con­tent you’re look­ing for, remem­ber that it’s what mat­ters most, even more so than qual­i­ty. A quirky video, with a lit­tle humour along with a core mes­sage, goes a long way toward becom­ing mem­o­rable in a viewer’s mind. It’s a crowd­ed dig­i­tal world out there. Videos can cut through all that and help you achieve the pro­file, num­bers, and rev­enues you’ve always dreamed of. And so good luck, and like they say in the busi­ness: smile! You just might be on camera!