Why Video Is Important In Digital Marketing?One of the key ingredients of any successful company or individual is how they reach their core audiences and how they attract new audience members and customers.Since the advent of the digital world of technology, video has proved to be a wildly successful tool for marketing services and products.In this post, we do a deep dive into why video is so essential for marketing nowadays. Furthermore, we offer tips for what to keep in mind when creating videos so that you can start reaching out to your core audience and customers faster, better, and with images that they will remember.There was a time when direct mail was commonly used to reach key demographics. But mail? Snail mail? That’s just so 20th century!We reach people now in a host of ways thanks to the Internet. Email, texting, and videos are all major components of our everyday world of communications. That’s one of the reasons that using videos in the workplace is practically guaranteed to raise your profile and enhance your business revenues. And you don’t need a degree in computer tech to make a memorable video.In fact, some of the most memorable and amazing videos seen on YouTube and other platforms are those that a person or company makes with humour, a catchy phrase or storyline, or a soft sell product pitch. Being too slick can actually work against you.We also recommend a video company we’ve recently used and been wholly satisfied with their services, so when the time comes, you can decide whether reaching out to this company is right for you too!
Here’s a Roundup Of How Video Marketing Benefits Companies & Individuals:
1- Videos Boost Your CVR
CVR – or conversion rate, or conversion ratio — can be helped enormously by videos. CVR is a vital performance indicator. That means you want high CVR numbers; the higher, the better! They show that your message is getting out and being received by your desired audience. If that is, you’re making effective videos that speak to your customer base.
2- Videos Represent an Excellent ROI
As you likely know, ROI stands for return on investment. Studies show that the ROI on videos – what it costs you to make them versus the income boost you receive because of them – is substantial.Some firms report that they saw as much as a 50 percent boost in revenues after producing and releasing videos—some report even higher figures. But virtually everyone in various fields reported an increase in traffic to their sites, sales increases, and greater brand recognition.
3- Users Surveyed Said How-To Videos Helped Convince Them To Make a Purchase
We’ve all seen videos online that demonstrate how to use a particular product. Now the evidence is in – those people are up to 70 percent more likely to purchase a product if they’ve seen an explanatory video online.That means more traffic is driven to your website, more customers become familiar with your brand and are far more likely to purchase your product or service.
4- Even Amateurish Videos Can Strike a Chord
As we said, it’s more beneficial to adopt a friendly, casual tone when creating videos, but almost any style is good.While researching this post for you, we came across this saying: “Video is like pizza – even when it’s bad, it’s still pretty good!” That means, obviously, that even the most basic video can make a difference to your bottom line.Using a personable individual with a friendly manner to explain how to use your product is an inexpensive, ideal way to reach your customer base. These videos are particularly helpful if you’ve introduced a new item you want to show your existing customers.They are also helpful if you’re trying to reach people who may know the technology or product but not your brand. Videos on YouTube or on your Facebook page are an excellent tool for increasing audience at all levels.
5- Videos Can Be Quick To Do
Let’s say you want to produce a six-minute video announcing a new service or product and explaining how viewers can use it. If you hire an outside firm to create it (which can be very helpful, particularly if you are just beginning making videos), you can avoid the costs of having a producer on-site all the time.That helps keep costs down. And the expertise of companies like Done For You Videos means that you can leave the project in their hands and know it will be made to your precise specifications and guidelines.Done For You Videos is the company we reached out to for help in making videos for marketing, and they have been marvellous!And as video editing tools continue to improve and fall in costs, expenses involved in producing video will fall as well. Right now, what you need to remember is this: content matters more than quality. Like pizza, even nasty videos are good!
6- Videos Land You Squarely In The Modern Marketing World
As we said, there are some marketing tools that are simply outdated. They may not be inherently bad, but they just don’t produce results as videos do. In one survey, 83 percent of businesses said they have turned to videos for all their new product launches and explanatory clips.Sending out mass emails is fine, but remember: human beings are visually oriented. Images are what strike a chord, even more so than a copy. Making and releasing videos is the surest way to get the biggest bang for your marketing dollar buck.
7- Videos Are Only Going To Become More Popular
If you aren’t using this marketing tool yet, it’s time!Videos are only becoming more pervasive and popular, and you need to create them today! — if you want your product, service or business to reach as wide an audience as possible. Videos should be an indispensable part of your marketing strategy and will pay off in big, noticeable ways both in terms of reach and in terms of revenues.
8- Videos Enhance Trust With Your Audience
Seeing the founder or leader of a company talking directly to their audience in a video clip sends a powerful message. It says: “I’m here, available, and trustworthy because I’m putting my face on my brand.”Long gone are the days when a firm was led by an anonymous individual whom no customer really knew. Thanks to videos and other media and marketing tools, the name and faces of leaders are usually right upfront.Can you imagine Tesla without Elon Musk? Neither can we! Musk has become one of the faces of the clean energy movement, and that’s largely because his profile and opinions are so front and centre. Videos are a big part of that profile.
9- Google Likes Videos
Because viewers spend a long time watching videos on (for example) YouTube, that sends the message that your content is worthwhile. That means a higher ranking on Google.Videos embedded in websites often turn up number one in search engine rankings because people are on them longer.That’s good for you, good for your numbers, and ultimately good for revenues. In fact, it’s fair to say that companies without videos embedded on their websites are at a disadvantage compared to those that do.There is no doubt about it – videos are a sure-fire way to boost income, raise your company’s profile and increase not just audience numbers but actual customer engagement with your business as well.If you’re nervous about launching into this world of wonderful moving images, get in touch with an expert, as we did when we contacted Done For You Videos. They got us started, showed us how it all works, and proved to us that videos could increase our readership and audience numbers. And don’t forget to use our discount code DFYSYLT20 to receive a 20% discount for the first month of your subscription.You can start small at first. Ask how using a video to market your business will help you reach bigger numbers, audience, and revenues. Decide what kind of video you want to make – an explanatory one or a product introduction video?No matter what kind of content you’re looking for, remember that it’s what matters most, even more so than quality. A quirky video, with a little humour along with a core message, goes a long way toward becoming memorable in a viewer’s mind.It’s a crowded digital world out there. Videos can cut through all that and help you achieve the profile, numbers, and revenues you’ve always dreamed of. And so good luck, and like they say in the business: smile! You just might be on camera!