Sheglam Makeup: Has It Earned The Hype?

Is Sheglam Make­up Safe? As styles and tastes in cos­met­ics change with the sea­sons, so too do the for­tunes of the com­pa­nies that make them. These days a pro­duc­t’s suc­cess is large­ly deter­mined by cus­tomers’ com­ments on social media; not just reviews by influ­encers but those by every­day con­sumers, too. Thanks to dig­i­tal plat­forms, we can quick­ly spread the word when a prod­uct sur­pass­es its hype or, con­verse­ly, fails to live up to it. And today it’s not sole­ly the qual­i­ty of the prod­ucts that deter­mines peo­ple’s opin­ions of cos­met­ics com­pa­nies. Con­sumers are com­mit­ted to pur­chas­ing prod­ucts that are less harm­ful to the envi­ron­ment, choos­ing goods that are wrapped in as lit­tle pack­ag­ing as pos­si­ble to lessen waste. And then there is ani­mal test­ing; cru­el­ty-free items are in high demand, as lab test­ing on ani­mals is no longer accept­able to con­sumers, par­tic­u­lar­ly young people. Sheglam make­up (sold only online) offers a range of cos­met­ics that has received a whole lot of atten­tion on plat­forms like Tik­Tok and Face­book. The par­ent com­pa­ny, Shein, began as a cloth­ing e‑retailer site in 2012, and it has steadi­ly grown in pop­u­lar­i­ty every year since. It has become well known for sell­ing fash­ion­able cloth­ing at rea­son­able prices, so it’s not sur­pris­ing that the com­pa­ny branched out into make­up, too. In fact, the com­pa­ny web­site describes the plat­form as a “fash­ion and lifestyle e‑retailer” that ships prod­ucts to more than 150 coun­tries around the globe. Accord­ing to the British finan­cial web­site money.co.uk, Shein ranks num­ber one in the cat­e­go­ry of “most searched fash­ion sites” in 113 coun­tries across the world. It has cap­tured that envi­able spot since its debut on the list in 2021. That got us won­der­ing: is Sheglam make­up deserv­ing of the pop­u­lar­i­ty and praise it’s get­ting? And per­haps more impor­tant­ly, are the prod­ucts sold by par­ent com­pa­ny Shein safe for con­sumers? Is the hype about Sheglam prod­ucts accu­rate? And just as impor­tant­ly, are these prod­ucts real­ly cru­el­ty-free, veg­an and inex­pen­sive, as voic­es all over the world claim? We’ve done a lit­tle dig­ging, and we’re pleased to report that Sheglam is def­i­nite­ly earn­ing the glob­al praise cus­tomers are lav­ish­ing on it. Not total­ly, per­haps, not right across the board. We found some make­up experts who includ­ed a few crit­i­cisms on their review sites. But over­all, con­sid­er­ing the low prices of some of Sheglam’s prod­ucts, buy­ers can rest assured that the com­pa­ny deserves the loy­al­ty users are demonstrating. In this arti­cle, we take a look at some of Sheglam’s most pop­u­lar prod­ucts. We also look at why Sheglam, in par­tic­u­lar, and Shein more broad­ly, are both such suc­cess­ful e‑commerce enter­pris­es. We even offer a lit­tle info about the spe­cial­ty make­up Sheglam car­ries for spe­cial day par­ties. Ulti­mate­ly, it’s up to you to decide whether you want to buy make­up from an online retail­er rather than going to an actu­al cos­met­ics counter and talk­ing with knowl­edge­able staff who can make rec­om­men­da­tions on prod­ucts and prices that suit your indi­vid­ual needs and tastes. There is no ques­tion that Sheglam prod­ucts are a bar­gain. Prices vary from just under $5 to approx­i­mate­ly $13 for almost every­thing from foun­da­tion to lip­stick to eye shad­ow to con­tour­ing liq­uid. Very few items in Sheglam’s line come with a price tag high­er than $12.  But are they any good? What are the make­up experts say­ing, and what are con­sumers just like you report­ing? Con­tin­ue read­ing, and learn what every­one is say­ing about Sheglam. (Note: All the Sheglam prod­ucts we dis­cuss below are avail­able on Amazon).

1- Sun Sculpt Liquid Contour – Warm Honey

Like almost all of Sheglam’s prod­ucts, this liq­uid sculpt­ing make­up is a true bar­gain – avail­able on Ama­zon. And while we found some pos­i­tive online feed­back about this prod­uct, oth­er users weren’t as enthu­si­as­tic. One review­er said it does­n’t blend well with oth­er prod­ucts like blush, which is a big draw­back for prod­ucts designed to work togeth­er to high­light your facial fea­tures. Anoth­er com­plaint is that the vanil­la scent is too strong; this was a com­mon crit­i­cism of many of Sheglam’s prod­ucts. It comes with an appli­ca­tor that’s shaped like a cone, which users say works just fine.

2- Sheglam Color Blooming Liquid Blush Shimmer

This prod­uct comes in a range of col­ors, all of which have adorable, almost too cute names like “Risky Busi­ness” and “Hush Hush.” Some wear­ers found it did­n’t last a full work­day before need­ing to be reap­plied. (The abil­i­ty to stay look­ing and feel­ing great is an impor­tant fea­ture for most women, par­tic­u­lar­ly those in demand­ing jobs who can’t always duck away and refresh their make­up). This prod­uct won a 2023 Bus­tle Beau­ty Award, which tells us that plen­ty of women love the prod­uct – and it is avail­able on Ama­zon.

3- Sheglam Press Refresh Setting Spray

Is there any­thing worse than per­fect­ly applied make­up get­ting ruined by the sweat of a work­out or out­door ele­ments like rain or snow? This prod­uct promis­es to seal your make­up in place, so it lasts longer no mat­ter what envi­ron­ment you’re exposed to through­out the day. Online reviews say this prod­uct works beau­ti­ful­ly with­out mak­ing you feel like your face is cov­ered in a thin lay­er of plas­tic wrap. Users also praise its fresh scent. Avail­able on Ama­zon.

4- Sheglam 2 In 1 Black Volume & Length Waterproof Mascara

This smudge-proof mas­cara promis­es to last all day and well into the evening with­out clump­ing or rub­bing off. Sheglam the curved brush is unique, mak­ing appli­ca­tion eas­i­er than most oth­er mas­caras on the mar­ket. It’s “Leap­ing Bun­ny cer­ti­fied,” mean­ing it isn’t test­ed on ani­mals, and avail­able on Ama­zon.

5- Sheglam Soft 90s Glam 3‑In‑1 Lip Liner

This plump­ing lip col­or comes in a vari­ety of col­ors, like “Haute Cocoa,” and lets you cus­tomize your lip gloss look with a lip lin­er pen­cil and lip col­or all in one. This is one of Sheglam’s big suc­cess sto­ries, as videos of users rav­ing about this lip gloss have gone viral on Tik­Tok. Avail­able on Ama­zon.

6- Fin Within Glitter Eye Shadow Palette

This glit­tery eye shad­ow 12-pack was inspired by the col­or­ful fish often found in waters that sur­round trop­i­cal islands. Sheglam says these shad­ows are “rich­ly pig­ment­ed,” mean­ing the shades are deep and rich, and they don’t wear off eas­i­ly dur­ing your night out on the town. The eye shad­ows are made with skin-friend­ly ingre­di­ents that won’t harm your com­plex­ion and are safe for even the most del­i­cate skin. The palette is avail­able on Ama­zon.

7- Insta-Ready Face & Under Eye Setting Powder

Once you’ve applied your make­up, it’s impor­tant to keep it look­ing fresh all day and into the evening. This loose, translu­cent pow­der comes in two com­part­ments, one for under your eyes and the oth­er form your chin, cheeks, fore­head and nose. It has a sheer look that won’t cov­er even the light­est foun­da­tion or con­ceal­er – it just keeps it all in place. Online reviews are solid­ly good. Avail­able on Ama­zon.

In Summary

Sheglam Make­up boasts an impres­sive array of cos­met­ics at cost-effec­tive prices, mak­ing it an entic­ing choice for make­up enthu­si­asts. How­ev­er, there are some con­sid­er­a­tions to weigh before div­ing into pur­chas­es from this pop­u­lar online retailer. Shein, the par­ent com­pa­ny of Sheglam, is renowned for offer­ing bud­get-friend­ly fast fash­ion. At first glance, this might seem like an advan­ta­geous option for those seek­ing afford­able style. For instance, spend­ing $100 can yield a sig­nif­i­cant haul. But the ques­tion aris­es: is this nec­es­sar­i­ly a deterrent? Fast fash­ion has gar­nered atten­tion for its envi­ron­men­tal impact, often crit­i­cized for its tran­sient nature and lack of longevi­ty. The query then becomes: should one sup­port a com­pa­ny with such prac­tices? Or is it equal­ly valu­able to invest in cloth­ing and make­up that endure, min­i­miz­ing the need for fre­quent dis­pos­als and con­tribut­ing to less land­fill waste? More­over, does it hold mer­it to con­sid­er sup­port­ing local retail­ers to bol­ster com­mu­ni­ty eco­nom­ic health? These are mul­ti­fac­eted ques­tions, each deserv­ing con­sid­er­a­tion. In a world grap­pling with esca­lat­ing prices, par­tic­u­lar­ly con­cern­ing food and fuel, the desire for durable cloth­ing and last­ing make­up holds mer­it. How­ev­er, it’s essen­tial to acknowl­edge that this may not always align seam­less­ly with one’s finan­cial circumstances. For those seek­ing a bal­ance between stay­ing styl­ish and main­tain­ing afford­abil­i­ty amidst bud­get con­straints, Shein’s prod­uct line, includ­ing Sheglam make­up, presents a prac­ti­cal solution. Ulti­mate­ly, the deci­sion to opt for Sheglam prod­ucts or sim­i­lar brands remains a per­son­al choice, influ­enced by a myr­i­ad of fac­tors such as indi­vid­ual pref­er­ences, finan­cial con­sid­er­a­tions, and envi­ron­men­tal awareness.