Over the last sevĀen years, influĀencer marĀketĀing has grown into a multiĀbilĀlion-dolĀlar indusĀtry, with large and small brands comĀing to view the pracĀtice as a less clumĀsy way to sell their products.
For brands, we can all agree that itās increasĀingĀly chalĀlengĀing to get your brand noticed. FindĀing your online tribe and genĀerĀatĀing trust can feel like an imposĀsiĀble misĀsion. This is where InfluĀencer MarĀketĀing comes in.
It is an effecĀtive way to grow your brand awareĀness. InfluĀencer MarĀketĀing enables them to build a tribe of brand advoĀcates, estabĀlish trust, increasĀes brand awareĀness, and helps your SEO by genĀerĀatĀing backĀlinks to your website.
Unstoppable Growth
In the earĀly days, brands used to send an influĀencer free prodĀuct or offered to pay them a comĀmisĀsion for their consideration.
But as more and more brands came to see the pracĀtice as an invaluĀable marĀketĀing tool, the powĀer balĀance turned over, and influĀencers began to comĀmand sigĀnifĀiĀcantĀly highĀer fees for each post, menĀtion, or prodĀuct review.
Today, you can see influĀencers are all over social media platĀforms like InstaĀgram, YouTube, Twitch, TikĀTok, Snapchat, and Tumblr.
SponĀsored conĀtent has become so uniĀverĀsal that some platĀforms, like InstaĀgram, now have built-in tools to help influĀencers proĀmote their paid partĀnerĀships in StoĀries or feed posts. On YouTube and InstaĀgram, prodĀuct review deals are now stanĀdard. They are the use of affilĀiĀate marĀketĀing links and sponĀsored coupon codes.
BlogĀgers charge $100 to $2,500+ per post with ampliĀfiĀcaĀtion on social chanĀnels (re-postĀing the conĀtent across othĀer social platforms).
PopĀuĀlar YouTuĀber Sanders Kennedy said that a brand once offered him a couĀple of thouĀsand dolĀlars to put a bevĀerĀage on his desk while filmĀing a video. YouTube is way more expenĀsive. A video from a YouTuĀber with 2 milĀlion subĀscribers will cost at least $30,000. InfluĀencers charge up to $5,000 to $20,000 more to post a negĀaĀtive review of a companyās competitor.
The old days when TV comĀmerĀcials used to be the most effecĀtive marĀketĀing tool are gone. These days, we face a new marĀketĀing era, where influĀencers are comĀmandĀing a new marĀketĀing strategy.
For brands, ColĀlabĀoĀratĀing with an influĀencer who has a fan base of loyĀal folĀlowĀers relĀeĀvant to a prodĀuct has proven sucĀcessĀful results. More and more world brands turn to influĀencers to proĀmote and shout out their products.
And the answer to that high-demand field is that folĀlowĀers treat their influĀencers like close friends.
When a famous influĀencer starts using some prodĀuct or talkĀing about one, thouĀsands of folĀlowĀers are ready to try the prodĀuct themĀselves. That is why weāve decidĀed to introĀduce 10 ToronĀto-based influĀencers to folĀlow in 2020, for you to check out their proĀfiles and have a look at their InstaĀgram splash!
Building A Brand From Scratch
Some influĀencers have takĀen colĀlabĀoĀraĀtion to an absoluteĀly new levĀel. Instead of only workĀing with brands, they have become their brand. They are launchĀing makeĀup, clothĀing brands, busiĀness books, podĀcasts, videos, and more.
The list is long, but we have menĀtioned here just two that realĀly inspired us with their stoĀries that would catch big dreamĀersā eyes!
- Jennifer Lopez
Actor, singer, film & teleĀviĀsion proĀducĀer, fashĀion designĀer, bestĀselling author, and entreĀpreĀneur, in short, she is a packĀage with all the talĀents availĀable in this world.
JenĀnifer Lopez has recentĀly launched her JLo BeauĀty brand. JLo BeauĀty launched six skin-care prodĀucts ā includĀing a cleanser, moisĀturĀizĀer, face mask, eye cream and serum. She has more than 200 milĀlion folĀlowĀers on InstaĀgram and FaceĀbook. She is very much active on her social media handles.
- Bobby Umar
BobĀby Umar is a proĀlifĀic busiĀness coach, presĀiĀdent of RaealĀlan, and founder of DisĀcovĀer Your PerĀsonĀal Brandā¦ Umar is a four-time TEDx speakĀer and has more than 450,000 social media folĀlowĀers. He has been named the secĀond-best busiĀness coach to folĀlow on TwitĀter and the fourth-best leadĀerĀship influencer.
Umar is the author of three books, includĀing a numĀber one bestĀseller. He hosts a weekĀly tweet chat called āThe PowĀer of ConĀnecĀtionā that has reached over 65 milĀlion impresĀsions weekĀly. His social media influĀence has gathĀered over a bilĀlion impresĀsions. As a speakĀer, Umar is known for his helpĀfulĀness, authenĀticĀiĀty, and down-to-earth approach.
Wrapping Up
Itās worth sayĀing that influĀencer marĀketĀing camĀpaigns are now flourĀishĀing. And no one knows what kind of new strateĀgies the digĀiĀtal world has preĀpared for us.
If you are a newĀbie influĀencer or wantĀed to be, go ahead, and do your research to get into that future splash.
For brands, you need to find your excepĀtionĀal style in this marĀketĀing camĀpaign. Always think like your cusĀtomer, and always rememĀber, thereās no guarĀanĀtee that the same idea will work for your brand as well.
Still, the essenĀtials are workĀing for you are here; find the influĀencers, look out for your brandĀing speakĀer who is sure to impress. Book one whose backĀground aligns with your needs and learn how to make your stoĀry shine. Think your adverĀtisĀing camĀpaign through, make it unique and enjoy the results!
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