Over the last sev¬≠en years, influ¬≠encer mar¬≠ket¬≠ing has grown into a multi¬≠bil¬≠lion-dol¬≠lar indus¬≠try, with large and small brands com¬≠ing to view the prac¬≠tice as a less clum¬≠sy way to sell their products. For brands, we can all agree that it‚Äôs increas¬≠ing¬≠ly chal¬≠leng¬≠ing to get your brand noticed. Find¬≠ing your online tribe and gen¬≠er¬≠at¬≠ing trust can feel like an impos¬≠si¬≠ble mis¬≠sion. This is where Influ¬≠encer Mar¬≠ket¬≠ing comes in. It is an effec¬≠tive way to grow your brand aware¬≠ness. Influ¬≠encer Mar¬≠ket¬≠ing enables them to build a tribe of brand advo¬≠cates, estab¬≠lish trust, increas¬≠es brand aware¬≠ness, and helps your SEO by gen¬≠er¬≠at¬≠ing back¬≠links to your website.

Unstoppable Growth

In the ear¬≠ly days, brands used to send an influ¬≠encer free prod¬≠uct or offered to pay them a com¬≠mis¬≠sion for their consideration. But as more and more brands came to see the prac¬≠tice as an invalu¬≠able mar¬≠ket¬≠ing tool, the pow¬≠er bal¬≠ance turned over, and influ¬≠encers began to com¬≠mand sig¬≠nif¬≠i¬≠cant¬≠ly high¬≠er fees for each post, men¬≠tion, or prod¬≠uct review. Today, you can see influ¬≠encers are all over social media plat¬≠forms like Insta¬≠gram, YouTube, Twitch, Tik¬≠Tok, Snapchat, and Tumblr.  Spon¬≠sored con¬≠tent has become so uni¬≠ver¬≠sal that some plat¬≠forms, like Insta¬≠gram, now have built-in tools to help influ¬≠encers pro¬≠mote their paid part¬≠ner¬≠ships in Sto¬≠ries or feed posts. On YouTube and Insta¬≠gram, prod¬≠uct review deals are now stan¬≠dard. They are the use of affil¬≠i¬≠ate mar¬≠ket¬≠ing links and spon¬≠sored coupon codes.  Blog¬≠gers charge $100 to $2,500+ per post with ampli¬≠fi¬≠ca¬≠tion on social chan¬≠nels (re-post¬≠ing the con¬≠tent across oth¬≠er social platforms). Pop¬≠u¬≠lar YouTu¬≠ber Sanders Kennedy said that a brand once offered him a cou¬≠ple of thou¬≠sand dol¬≠lars to put a bev¬≠er¬≠age on his desk while film¬≠ing a video. YouTube is way more expen¬≠sive. A video from a YouTu¬≠ber with 2 mil¬≠lion sub¬≠scribers will cost at least $30,000. Influ¬≠encers charge up to $5,000 to $20,000 more to post a neg¬≠a¬≠tive review of a company‚Äôs competitor. The old days when TV com¬≠mer¬≠cials used to be the most effec¬≠tive mar¬≠ket¬≠ing tool are gone. These days, we face a new mar¬≠ket¬≠ing era, where influ¬≠encers are com¬≠mand¬≠ing a new mar¬≠ket¬≠ing strategy.  For brands, Col¬≠lab¬≠o¬≠rat¬≠ing with an influ¬≠encer who has a fan base of loy¬≠al fol¬≠low¬≠ers rel¬≠e¬≠vant to a prod¬≠uct has proven suc¬≠cess¬≠ful results. More and more world brands turn to influ¬≠encers to pro¬≠mote and shout out their products. And the answer to that high-demand field is that fol¬≠low¬≠ers treat their influ¬≠encers like close friends.  When a famous influ¬≠encer starts using some prod¬≠uct or talk¬≠ing about one, thou¬≠sands of fol¬≠low¬≠ers are ready to try the prod¬≠uct them¬≠selves. That is why we‚Äôve decid¬≠ed to intro¬≠duce 10 Toron¬≠to-based influ¬≠encers to fol¬≠low in 2020, for you to check out their pro¬≠files and have a look at their Insta¬≠gram splash!

Building A Brand From Scratch

Some influ¬≠encers have tak¬≠en col¬≠lab¬≠o¬≠ra¬≠tion to an absolute¬≠ly new lev¬≠el. Instead of only work¬≠ing with brands, they have become their brand. They are launch¬≠ing make¬≠up, cloth¬≠ing brands, busi¬≠ness books, pod¬≠casts, videos, and more. The list is long, but we have men¬≠tioned here just two that real¬≠ly inspired us with their sto¬≠ries that would catch big dream¬≠ers‚Äô eyes!

- Jennifer Lopez

Actor, singer, film & tele¬≠vi¬≠sion pro¬≠duc¬≠er, fash¬≠ion design¬≠er, best¬≠selling author, and entre¬≠pre¬≠neur, in short, she is a pack¬≠age with all the tal¬≠ents avail¬≠able in this world. Jen¬≠nifer Lopez has recent¬≠ly launched her JLo Beau¬≠ty brand. JLo Beau¬≠ty launched six skin-care prod¬≠ucts ‚ÄĒ includ¬≠ing a cleanser, mois¬≠tur¬≠iz¬≠er, face mask, eye cream and serum. She has more than 200 mil¬≠lion fol¬≠low¬≠ers on Insta¬≠gram and Face¬≠book. She is very much active on her social media handles.

- Bobby Umar

Bob¬≠by Umar is a pro¬≠lif¬≠ic busi¬≠ness coach, pres¬≠i¬≠dent of Raeal¬≠lan, and founder of Dis¬≠cov¬≠er Your Per¬≠son¬≠al Brand‚Ķ Umar is a four-time TEDx speak¬≠er and has more than 450,000 social media fol¬≠low¬≠ers. He has been named the sec¬≠ond-best busi¬≠ness coach to fol¬≠low on Twit¬≠ter and the fourth-best lead¬≠er¬≠ship influencer. Umar is the author of three books, includ¬≠ing a num¬≠ber one best¬≠seller. He hosts a week¬≠ly tweet chat called ‚ÄúThe Pow¬≠er of Con¬≠nec¬≠tion‚ÄĚ that has reached over 65 mil¬≠lion impres¬≠sions week¬≠ly. His social media influ¬≠ence has gath¬≠ered over a bil¬≠lion impres¬≠sions. As a speak¬≠er, Umar is known for his help¬≠ful¬≠ness, authen¬≠tic¬≠i¬≠ty, and down-to-earth approach.

Wrapping Up

It‚Äôs worth say¬≠ing that influ¬≠encer mar¬≠ket¬≠ing cam¬≠paigns are now flour¬≠ish¬≠ing. And no one knows what kind of new strate¬≠gies the dig¬≠i¬≠tal world has pre¬≠pared for us. If you are a new¬≠bie influ¬≠encer or want¬≠ed to be, go ahead, and do your research to get into that future splash. For brands, you need to find your excep¬≠tion¬≠al style in this mar¬≠ket¬≠ing cam¬≠paign. Always think like your cus¬≠tomer, and always remem¬≠ber, there‚Äôs no guar¬≠an¬≠tee that the same idea will work for your brand as well.  Still, the essen¬≠tials are work¬≠ing for you are here; find the influ¬≠encers, look out for your brand¬≠ing speak¬≠er who is sure to impress. Book one whose back¬≠ground aligns with your needs and learn how to make your sto¬≠ry shine. Think your adver¬≠tis¬≠ing cam¬≠paign through, make it unique and enjoy the results!

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