Over the last seven years, influencer marketing has grown into a multibillion-dollar industry, with large and small brands coming to view the practice as a less clumsy way to sell their products.
For brands, we can all agree that it’s increasingly challenging to get your brand noticed. Finding your online tribe and generating trust can feel like an impossible mission. This is where Influencer Marketing comes in.
It is an effective way to grow your brand awareness. Influencer Marketing enables them to build a tribe of brand advocates, establish trust, increases brand awareness, and helps your SEO by generating backlinks to your website.
In the early days, brands used to send an influencer free product or offered to pay them a commission for their consideration.
But as more and more brands came to see the practice as an invaluable marketing tool, the power balance turned over, and influencers began to command significantly higher fees for each post, mention, or product review.
Today, you can see influencers are all over social media platforms like Instagram, YouTube, Twitch, TikTok, Snapchat, and Tumblr.
Sponsored content has become so universal that some platforms, like Instagram, now have built-in tools to help influencers promote their paid partnerships in Stories or feed posts. On YouTube and Instagram, product review deals are now standard. They are the use of affiliate marketing links and sponsored coupon codes.
Bloggers charge $100 to $2,500+ per post with amplification on social channels (re-posting the content across other social platforms).
Popular YouTuber Sanders Kennedy said that a brand once offered him a couple of thousand dollars to put a beverage on his desk while filming a video. YouTube is way more expensive. A video from a YouTuber with 2 million subscribers will cost at least $30,000. Influencers charge up to $5,000 to $20,000 more to post a negative review of a company’s competitor.
The old days when TV commercials used to be the most effective marketing tool are gone. These days, we face a new marketing era, where influencers are commanding a new marketing strategy.
For brands, Collaborating with an influencer who has a fan base of loyal followers relevant to a product has proven successful results. More and more world brands turn to influencers to promote and shout out their products.
And the answer to that high-demand field is that followers treat their influencers like close friends.
When a famous influencer starts using some product or talking about one, thousands of followers are ready to try the product themselves. That is why we’ve decided to introduce 10 Toronto-based influencers to follow in 2020, for you to check out their profiles and have a look at their Instagram splash!
Building A Brand From Scratch
Some influencers have taken collaboration to an absolutely new level. Instead of only working with brands, they have become their brand. They are launching makeup, clothing brands, business books, podcasts, videos, and more.
The list is long, but we have mentioned here just two that really inspired us with their stories that would catch big dreamers’ eyes!
- Jennifer Lopez
Actor, singer, film & television producer, fashion designer, bestselling author, and entrepreneur, in short, she is a package with all the talents available in this world.
Jennifer Lopez has recently launched her JLo Beauty brand. JLo Beauty launched six skin-care products — including a cleanser, moisturizer, face mask, eye cream and serum. She has more than 200 million followers on Instagram and Facebook. She is very much active on her social media handles.
- Bobby Umar
Bobby Umar is a prolific business coach, president of Raeallan, and founder of Discover Your Personal Brand… Umar is a four-time TEDx speaker and has more than 450,000 social media followers. He has been named the second-best business coach to follow on Twitter and the fourth-best leadership influencer.
Umar is the author of three books, including a number one bestseller. He hosts a weekly tweet chat called “The Power of Connection” that has reached over 65 million impressions weekly. His social media influence has gathered over a billion impressions. As a speaker, Umar is known for his helpfulness, authenticity, and down-to-earth approach.
It’s worth saying that influencer marketing campaigns are now flourishing. And no one knows what kind of new strategies the digital world has prepared for us.
If you are a newbie influencer or wanted to be, go ahead, and do your research to get into that future splash.
For brands, you need to find your exceptional style in this marketing campaign. Always think like your customer, and always remember, there’s no guarantee that the same idea will work for your brand as well.
Still, the essentials are working for you are here; find the influencers, look out for your branding speaker who is sure to impress. Book one whose background aligns with your needs and learn how to make your story shine. Think your advertising campaign through, make it unique and enjoy the results!