What started as ancient Egyptians creating dramatic eyes with kohl has evolved into a multi-faceted industry that embraces everything from beauty services to personal products and beauty appliances. Tons of people, including fresh entrepreneurs and celebrities, have started their cosmetic and beauty brands, and many more are planning on starting theirs. The competition is steep, and if you’re thinking of starting a beauty and cosmetic brand anytime soon, you need to equip it with a solid brand identity, and that begins with finding a unique brand name. But finding a solid name like Glossier and ColourPop Cosmetics is challenging; many business dreams die because their founders couldn’t find a powerful name that’d give their ideas a fighting chance in the market. Fortunately, we’ve helped over 30,000 entrepreneurs crack the code to find solid brand names, and we’re going to give you a detailed guide on how you can find the best name for your beauty and cosmetics brand.
Why Your Beauty & Cosmetic Brand Needs a Solid Brand Name
Just because you’re starting a classy beauty and cosmetic brand doesn’t mean your business wouldn’t have to actively fight and outperform other competing firms to win your target customers’ love and attention. Competition in business is fierce. For starters, 4.4 million and 5.4 million businesses were started in 2020 and 2021, respectively, and judging by the trend, entrepreneurs will likely create over 5 million businesses this 2022. And with millions of brands created yearly, it’s not surprising that the average customer sees anywhere between 5,000 to 10,000 ads every single day. And yes, a good portion of these ads will be coming from your competition. Like Drunk Elephant, the only way your brand can shine in the beauty and cosmetic industry—besides having an excellent product—is getting a captivating brand name, and that’s because a great name can help your business to:
Stand out and establish its identity
Win your customer’s attention
Establish a solid bond with customers
Boost your brand’s reputation
Reduce your cost of advertising
Attract talented employees
Now that you have a basic idea of why your beauty and cosmetic brand needs a great name, here are six steps that’d lead you to the perfect brand name.
Six Steps to Finding a Unique Name for Your Beauty Brand
1- Have a Strong Brand Vision
The first step to creating a solid brand identity for your business starts by asking yourself what you want your brand to be when it grows up and what you want customers to associate with your brand. Words are powerful. Everything around us has a name; those names reveal meaning and radiate feelings and emotions that provide a solid reference for us as we communicate. To effectively ease customers into your brand, you must devote time to knowing if you want your beauty and cosmetic business to be known for its daring style and collection, tireless pursuit of innovation, or for its broad reach. Getting well-defined ideas of what you want from your brand will make naming your brand way easier. After figuring out the big ideas that you want your brand to fulfill in the future, the next thing is to filter these ideas and select a few that resonate with your business. These ideas will become the critical ingredients for your brand identity. Now, you must understand that your focus shouldn’t be on your business’s operations, like your classy laboratories and the next-gen equipment you use, but on little details like how you hope to boost customers’ self-esteem by making high-class beauty products affordable for everyone.
2- Create a Powerful Brand Tone
Understand that your brand’s name is only as powerful as the tone it communicates. Your tone reveals your brand’s true personality. If done right, it will attract tons of customers, and if done wrong, it’ll repel them. Getting a great tone that aligns with your business is the best way to control how your target customers perceive your brand. So take a moment to consider your customers, who they are, what they do, and what they want, because this would help you decide if the tone for your brand should be:
Amiable and inviting
Pragmatic or practical
Fun and Playful
Modern and innovative
One way to find the best tone for your brand is to take a long look at your competitors, find out their brand’s tone, and decide if you want to go with the flow or break out into new grounds.
3- Figure Out Your Branding Elements
Getting a clear tone is excellent, but your journey to the perfect name doesn’t end there because you’d need to know what your branding elements are. Why? Because these elements are the foundations that’d help you craft great name ideas. Grab a pen and paper and jot down your brand’s:
Big ideas: What big ideas does your business plan embody?
Values: What values drive your brand?
Stories: Does your brand have a story customers can connect with?
Industry specifics: What values in the beauty industry do you abide by?
Benefits: Will your customers enjoy any unique benefits?
Feelings: What emotions do you hope to stir in your customers?
Value proposition: What sets your brand apart from other brands?
4- Craft Your Naming Criteria
Assemble every idea you’ve generated and craft a project statement that embodies precisely the kind of name you want for your brand. Here’s what your project statement should look like:
I’m looking for an intriguing name for my beauty and cosmetic brand that radiates passion, luxury, and mystery. The name should be exciting and approachable.
Your project statement is an excellent reflection of the criteria the perfect name for your brand must satisfy.
5- Start Brainstorming
It’s time to put pen to paper and start creating bold, unique, and captivating name ideas for your beauty and cosmetic brand. Brainstorming is a lot of fun, but it can also get exhausting pretty fast, and that’s why we encourage anyone looking for a solid brand name to gather members of their family, friends, or even their colleagues, discuss their naming criteria with them, and have them help with finding unique and catchy name ideas. But don’t stop there; you can also ease your brainstorming session by drawing inspiration from a robust business name generator. Whether you’re brainstorming alone, with your naming team, or using a business name generator, ensure you gather an extensive list of words that aligns with your business’s naming criteria.
6- Test Your Name Ideas
Your brainstorming session should lead you to a lot of possible brand names. And the next step you need to take is to create a shortlist by selecting the best three to five words that satisfy your naming criteria. Now, understand that finding a great name is one thing, and using it is a different matter altogether. Our experience helping over 30,000 brands find the perfect names has taught us that, most times, the coolest, edgiest, and trendiest names aren’t always the best option because they’re often challenging to scale and might end up causing long term marketing issues.So, to help you select the perfect name from the short-list of potential names you’ve gathered for your business, look for the word that’s:
Easy to remember
Sounds pleasant and easy to say
Aligns with your brand’s goals
Stirs a positive emotional reaction
Unique and hasn’t been used by a competitor
Loved by your customers
Has a .com domain and social media handles
Naming a business isn’t an easy task, but these six steps would simplify the process and help you find the best name in no time. With that said, let the naming begin!
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