It was in the mid-1980s that mobile phones became pop­u­larised and began to be wide­ly used. As these elec­tron­ic devices have become an inte­gral part of our dai­ly lives, we have seen that many pre­vi­ous prac­tices such as let­ter writ­ing became extinct. Tech­nol­o­gy is killing face-to-face inter­ac­tion and qual­i­ty time. Need­less to say, these devices have made us take social rela­tion­ships to be grant­ed to such an extent that reach­ing out to a per­son via a hand­writ­ten per­son­al note has grown to be an extrav­a­gant ges­ture of care nowadays. Let me get right to the mat­ter of dis­cus­sion. If you hold a posi­tion in a busi­ness ven­ture, you will know how impor­tant it is to main­tain a vast num­ber of cus­tomers. Have you ever thought of the mov­ing effect a thank you note could make on your cus­tomers or col­leagues? If the answer is no, then it’s about time you did.

Why Colleagues Relationships?

It would be best if you kept in mind that time spent build­ing bet­ter busi­ness rela­tion­ships between col­leagues is nev­er lost time. When you do so, please rest assured that it will go a long way in increas­ing your lev­el of pro­fes­sion­al sat­is­fac­tion and boost­ing your bot­tom line with your friends in the business. You’ll nev­er go wrong by giv­ing a heart­felt note of thank-you to some­one with whom you work or do busi­ness. it is human nature; peo­ple nev­er get tired of hear­ing the words “thank you.”

Why Customer Relationships?

Build­ing and main­tain­ing good cus­tomer rela­tion­ships is impor­tant due to count­less rea­sons. In a com­pet­i­tive envi­ron­ment, retain­ing your cus­tomers is very impor­tant because not los­ing your busi­ness is as impor­tant as grow­ing your business.  Your cus­tomers are your best pub­li­cists; let’s face it, cus­tomers’ approval of your busi­ness is more effec­tive than bill­board adver­tise­ments. While adver­tise­ments approach the ‘pub­lic’ on a gen­er­al lev­el, mouth mar­ket­ing appeals to poten­tial cus­tomers on a more ‘per­son­al’ level.  Grow­ing a good cus­tomer rela­tion­ship is sim­i­lar to any social rela­tion­ship; it requires patience and gen­uine ges­tures. In the long term, it has been proved that it is more cost­ly to gain new cus­tomers than to retain exist­ing cus­tomers; so, let’s try every­thing we can to keep them, right?

How To Maintain Good Relationships With The Customers?

handwritten thank you note l handwritten thank you cards   As we have already estab­lished the fact that keep­ing your cus­tomers inter­est­ed and hap­py with your ser­vice is one of the key points in grow­ing your busi­ness, let’s get to the ques­tion of how to main­tain good rela­tion­ships with the customers.  It obvi­ous­ly starts with the ser­vice you pro­vide, the choice of words, and body lan­guage. Please do not make the cus­tomers feel that you are mere­ly doing your job; engage in doing busi­ness with them with inter­est, help them make the most out of this ser­vice, and treat them with kind­ness; nobody wants to do busi­ness with grumpy people. If you don’t make the cus­tomers feel that they are val­ued, the chances are that they might nev­er come back again. It would help the process a lot if you get to know cus­tomers’ pref­er­ences in the man­ner of doing busi­ness; it will make the process more per­son­al­ized to them. This does­n’t just con­cern the sales­per­sons, but every sin­gle employ­ee of the company.  No mat­ter their posi­tion, every employ­ee should keep in mind that the cus­tomers should have an incred­i­ble and mem­o­rable expe­ri­ence of doing busi­ness with them. Even while on our best behav­ior, mis­takes are bound to hap­pen; it’s only human nature; none of us are per­fect.  But accept­ing and apol­o­giz­ing for the mis­takes made are as impor­tant as try­ing not to make any mistakes. Once the cus­tomers real­ize that the shop­ping expe­ri­ence has been made to fit them, they tend to stay. It does not stop there; they would rec­om­mend your busi­ness to their close friends and fam­i­ly; more hap­py cus­tomers mean more business! The impor­tant ‘com­mand­ments’ (yes, you heard me right; because they are super impor­tant peo­ple!!) we have dis­cussed until now con­cen­trates on the dos and don’ts while the cus­tomers are engaged in doing business/ shopping. I won­der, can we have any effect on how they feel even after they’ve left the place? Yes, there is! The almost extinct art of let­ter writ­ing and hand­writ­ten notes are here to save your busi­ness. Let’s learn more about the craft and its relevance.

Handwritten Notes vs. Electronic Mails

Well, it’s under­stand­able how peo­ple ques­tion the rel­e­vance of hand­writ­ten thank you cards while you can just send an email; I agree that in the era of tech­nol­o­gy and abbre­vi­a­tions, thank you notes may be seem­ing­ly out of fash­ion, but they are a very effec­tive way of main­tain­ing a good impres­sion on your customer.  Tell me, when was the last time you read an email sent to you from your favorite shop? I know I don’t read them. So many of these elec­tron­ic mails just go into my trash fold­er because that’s what they are; TRASH. These Emails lack the touch of humane emo­tion; they lack the feel of a per­son reach­ing out to anoth­er person.  Peo­ple cer­tain­ly don’t want to read a thank you mail sent by some auto­mat­ed sys­tem. Com­put­er-gen­er­at­ed mes­sages are so com­mon nowa­days that a hand­writ­ten thank you note has the poten­tial to go a long way. While being an expres­sion of grat­i­tude and polite­ness, it also con­tributes to your com­pa­ny being assessed in a pos­i­tive light.  The thank-you notes, and its unique sta­tus, its sep­a­ra­tion from the sys­tem-gen­er­at­ed com­bi­na­tion of words cer­tain­ly leave a mark on the cus­tomer’s mind. Even though they are, in fact, a mar­ket­ing strat­e­gy, it does­n’t reflect as one; it’s seen as some­thing per­son­al between the cus­tomer and the company.  A thank you note great­ly influ­ences how the cus­tomer feels about the shop­ping expe­ri­ence even after it’s over. It serves as a sort of mem­oir after he/she gets home and unpacks the prod­ucts, etc. These notes thank the cus­tomer in a gen­uine man­ner that is high­ly like­ly to make a good last­ing impres­sion. They also make the cus­tomer feel val­ued and not like just one among the thou­sand cus­tomers. This feel­ing of attach­ment and recep­tion of excep­tion­al ser­vices com­bined will be enough to make your cus­tomer stay.  It is a great way to up your game if your busi­ness is strug­gling; main­tain your cur­rent cus­tomers by giv­ing them a great shop­ping expe­ri­ence and a hand­writ­ten thank you note for them to remem­ber your ser­vices as irreplaceable.  It is, how­ev­er, eas­i­er said than done. Invest­ing a cou­ple of hun­dred hours to make detailed and per­son­al­ized hand­writ­ten notes while you could use that time to save your sink­ing com­pa­ny seems like a bad deci­sion. But there is an alter­na­tive for you to explore; there are ser­vices online that help you gen­er­ate auto­mat­ed thanky­ou notes. handwrytten.com offers great ser­vices in this are­na if you want to step up your game. The notes are writ­ten in real pen by a robot, so you don’t have to wor­ry about the notes los­ing the qual­i­ty of ‘hand­writ­ten,’ and you can save time by not actu­al­ly writ­ing these. These notes are vir­tu­al­ly indis­tin­guish­able from human writ­ing. If you are more inter­est­ed in know­ing about hand­writ­ten notes for busi­ness, I sug­gest you read this arti­cle on The impor­tance of Thank You for Your Busi­ness Note. If you are read­ing this arti­cle on your way to work or on your five-minute break and can’t afford to spend more time read­ing anoth­er arti­cle, I will pro­vide some basic infor­ma­tion about the ser­vice pro­vid­ed by ‘Hand­wryt­ten’ in this arti­cle. This ser­vice includes hand­writ­ten thank you cards, gift cards, birth­day cards and more.  If the assur­ance of these notes being ‘indis­tin­guish­able from human writ­ing’ is not enough, you can make it even more authen­tic by upload­ing your own hand­writ­ing, allow­ing the ser­vice to repli­cate it. It is not ‘one card at a time kind of hard to use; it pro­vides bulk imports eas­i­ly and smoothly.  Now, pre­sent­ing my favorite fea­ture:  auto­mate your mes­sage (take note, peo­ple, this could be handy in per­son­al rela­tion­ships as well!), nev­er miss a birth­day again, you can pre-sched­ule when to send a par­tic­u­lar card. You can design new ones as well if you belong to the cre­ative bunch. There are also var­i­ous pack­ages and pric­ing plans avail­able, suit­ing your needs and bud­get limits. 

Final Thoughts

With all the tips you learned today, I feel like your busi­ness will grow enough to get a plat­inum sub­scrip­tion of thanky­ou notes! Stand out, adapt and make a state­ment by giv­ing hand­writ­ten thanky­ou cards to your cus­tomers; let them know that you appre­ci­ate their loy­al­ty. Take time and effec­tive steps to main­tain a good rela­tion­ship with your cus­tomers, and thank you cards are sure winners!  
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