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A wed­ding dress or wed­ding gown is the cloth­ing worn by a bride dur­ing a wed­ding cer­e­mo­ny. Col­or, style and cer­e­mo­ni­al impor­tance of the gown can depend on the reli­gion and cul­ture of the wed­ding par­tic­i­pants. In West­ern cul­tures, brides often choose a white wed­ding dress, which was made pop­u­lar by Queen Vic­to­ria in the 19th cen­tu­ry. In east­ern cul­tures, brides often choose red to sym­bol­ize auspiciousness.