*This article may have affiliate links, which means we may receive commissions if you choose to purchase through links we provide (at no extra cost to you). For more details, please read our privacy policy/affiliate disclosure. Thank you for supporting the work we put into this blog!

Nike, Inc. (offi­cial, ; also, non-US ) is an Amer­i­can multi­na­tion­al cor­po­ra­tion that is engaged in the design, devel­op­ment, man­u­fac­tur­ing and world­wide mar­ket­ing and sell­ing of footwear, appar­el, equip­ment, acces­sories and ser­vices. The com­pa­ny is head­quar­tered near Beaver­ton, Ore­gon, in the Port­land met­ro­pol­i­tan area. It is one of the world’s largest sup­pli­ers of ath­let­ic shoes and appar­el and a major man­u­fac­tur­er of sports equip­ment, with rev­enue in excess of US$24.1 bil­lion in its fis­cal year 2012 (end­ing May 31, 2012). As of 2012, it employed more than 44,000 peo­ple world­wide. In 2014 the brand alone was val­ued at $19 bil­lion, mak­ing it the most valu­able brand among sports busi­ness­es. The com­pa­ny was found­ed on Jan­u­ary 25, 1964, as Blue Rib­bon Sports, by Bill Bow­er­man and Phil Knight, and offi­cial­ly became Nike, Inc. on May 30, 1971. The com­pa­ny takes its name from Nike (Greek Νίκη, pro­nounced ), the Greek god­dess of vic­to­ry. Nike mar­kets its prod­ucts under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jor­dan, Nike Blaz­ers, Air Force 1, Nike Dunk, Air Max, Foam­pos­ite, Nike Skate­board­ing, and sub­sidiaries includ­ing Brand Jor­dan, Hur­ley Inter­na­tion­al and Con­verse. Nike also owned Bauer Hock­ey (lat­er renamed Nike Bauer) between 1995 and 2008, and pre­vi­ous­ly owned Cole Haan and Umbro. In addi­tion to man­u­fac­tur­ing sports­wear and equip­ment, the com­pa­ny oper­ates retail stores under the Nike­town name. Nike spon­sors many high-pro­file ath­letes and sports teams around the world, with the high­ly rec­og­nized trade­marks of “Just Do It” and the Swoosh logo.